Google Ads campaigns focused on cost per lead, return on ad spend, and measurable campaign goals. We audit, rebuild, and manage accounts to help reduce wasted spend and improve campaign efficiency.
Trusted to manage ads spend for
Broad match keywords and unreviewed search terms can direct budget toward less relevant clicks.
Without accurate tracking, campaign decisions become less informed, and automated bidding may optimize toward signals that don't align with your goals.
Limited ongoing management can make it harder to identify inefficiencies between reporting periods.
We start with a full account and tracking audit, rebuild campaign structure around real buyer intent, and manage bids, budgets and negatives weekly, not once a month. Every decision is tied to cost-per-lead and revenue, not clicks.
Every account is built from these core pillars, weighted differently depending on your goals and budget.
Full teardown of existing campaigns, keywords, and settings, rebuilt around intent and identifying areas of wasted spend and opportunities for improvement.
High-intent Search and Shopping campaigns targeting the terms your buyers actually use at the point of decision.
Set up lead and sales tracking through GA4 and Google Ads to support more informed optimisation.
Ad copy and landing pages aligned to improve message consistency and support stronger campaign performance.
Weekly bid, budget and negative keyword management to keep spend concentrated on what's converting.
Monthly reporting covering cost-per-lead, ROAS, and available revenue data, alongside key campaign metrics
Custom strategies
Complete solutions
Smarter decisions
Better results
Unlike SEO, Google Ads can drive traffic and leads within days of launch. Most accounts reach a stable, optimised cost-per-lead within 4 to 6 weeks as we gather conversion data and refine targeting.
Ad spend goes directly to Google and sits entirely with you, so you always have full visibility and control. Our management fee covers strategy, setup and ongoing optimisation.
We typically recommend a minimum of $1,500 to $2,000 per month in ad spend for Search campaigns to gather enough data to optimise properly. We'll tell you honestly if your budget isn't quite there yet.
Our plans run on a 3-month minimum, which is roughly how long it takes an account to reach a stable, optimised state. After that, it's month to month.
Yes. Most new clients come to us with an existing account. We start with a full audit before touching anything, so you know exactly what's changing and why.
Get a free, no-obligation Google Ads audit and identify areas where your budget may be underperforming.
GMH is a digital marketing company helping businesses build a stronger online presence and connect with the right audience.
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GMH rebuilt our Google Ads account from the ground up and our cost per lead dropped almost in half within the first two months
Chris Devlin Trades Client